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Heidi Carlson Joins ViewDo Labs as Vice President of North American Sales

Extensive Inside Sales Experience Set to Drive Revenue Growth and Increase Enterprise Social Network Adoption

Woburn, MA – December 17, 2013ViewDo Labs® a pioneer in enterprise social network analytics and governance, today announced the appointment of Heidi Carlson as Vice President of North American Sales. With more than 20 years of sales experience, Heidi will be responsible for building and expanding ViewDo’s sales methodology, growing the Company’s sales team and driving revenue growth into 2014 and beyond.

Prior to joining ViewDo Labs, Heidi was one of the first sales employees at HubSpot, a marketing software platform, serving as director for the Company’s outbound sales channel. During her time at HubSpot, Heidi was an integral force in developing HubSpot’s sales team; she redefined cold calling strategies, created and implemented sales processes and grew the outbound sales team to more than 60 people. Earlier in her career, Heidi spent time at companies like Groove Networks and Gomez Inc., where she cultivated her sales knowledge and experience.

Heidi will be predominantly focused on spearheading efforts around the sale of ViewPoint Enterprise, the first ever cross-platform Enterprise Social Network (ESN) analytics application. She will be dedicated to understanding the business strategy of ViewDo’s current and prospective customers, and selling the importance of ViewPoint Enterprise as a means for companies to increase ESN adoption, while lowering the risks of collaboration.

“Heidi Carlson has an impressive track record of inside sales team growth, so much so that her reputation precedes her. Heidi’s sales and management style, with a laser focus on driving top and bottom line results, makes her a tremendous asset to the ViewDo Labs team,” said Claudine Bianchi, CMO of ViewDo Labs. “Heidi’s experience will be instrumental in discovering new ways to increase ESN analytics adoption and ultimately growing our customer base.”

Twitter: @Heidi_Carlson
Email: hcarlson@viewdolabs.com

About ViewDo Labs — ViewDo Labs is a pioneer in enterprise social network analytics and governance. We offer a unified view of what’s happening with Yammer, SharePoint, Chatter and other ESNs – across the enterprise, and around the world – so companies can increase adoption while lowering the risks of collaboration. Through our technology, we help organizations fuel innovation, better leverage their business data and intellectual property and realize value from their next generation social enterprise investments. Our flagship product, ViewPoint Enterprise, is now generally available. For more information and a free sample, visit us at www.viewdolabs.com.

CONTACT FOR MEDIA RELATIONS

Jena Rossi

SHIFT Communications for ViewDo Labs
viewdolabs@shiftcomm.com
(617) 779-1878

Claudine Bianchi

ViewDo Labs
viewdolabs@shiftcomm.com
(781) 572-0560